How CHAT and POST work together for lead follow-up

Replies are part of the campaign

A campaign is not finished when the post publishes. Comments, DMs, and live chat messages need the same operating discipline.

Route conversations by intent

CHAT can separate support questions, lead signals, and general comments so the right follow-up happens faster.

Close the loop

Use inbox patterns to inform the next content cycle. Repeated questions often become better posts, pages, or help content.